Find the latest seasonal recipes, stories, program updates and more on Proof Reads.

Patrón Perfectionists: Home Stretch to the Hacienda

The countdown to the 2022 Patrón Perfectionists Global Finals has begun.


Welcome to Academia Patrón

The online community of the Patrón education team, Academia is more than just a classroom. Join us as we explore the history of tequila, discover the processes behind our unique products, and share recipes, stories, and adventures.

100% Natural Ingredients.
100% Patrón Tequila.

The best flavor develops slowly and naturally. That’s why from the start we’ve made tequila the hard way — never taking shortcuts and using only high-quality raw ingredients to develop deep, complex flavors.

Our story

The Birthplace of Patrón: The Hacienda

In 1989, two visionary southern California businessmen, John Paul Dejoria and Martin Crowley, had a goal: to make the highest-quality, ultra-premium tequila in the world. Martin traveled to the heart of agave-growing country-the high-lands of Jalisco-where they met Francisco Alcaraz, whom they hired as Patrón’s master distiller. And so Patrón was born. The processes and recipes Alcaraz developed then are still used today.

Read our story

Making Tequila

Preserving tradition. But never stuck in the past.

From growing agave to aging the best tequila, learn what makes our process unique.

Tequila Patron Barrels

Join us

Tequila Patrón Master Class

Whether you’re a professional bartender or just a tequila aficionado, take the Patrón online master class to expand your skills, and join the Academia community.


Proof Reads

Tips, tricks, stories and updates from the Patrón education team.

From tips and tricks, to recipes, to conversations and ideas we’ve been tossing around at the bar at the Hacienda, we’ve put some ideas to paper and share them here. Check back often. We’re always adding something new.

See what we're up to