Patrón Spirits International AG
6380 S. Valley View Blvd., Suite 210
Las Vegas, Nevada 89118




These terms and conditions of use (the “Terms and Conditions of Use” or “Terms and Conditions”) set forth the basic terms and conditions between you and Patrón Spirits International AG and its successors, parents, subsidiaries, affiliates and related companies or other companies under common control that we may have now, or in the future operate (the “Company,” “we,” “our,” or “us”).  The Company provides to its employees, distributors, retailers, consumers and other business partners a master class, Academia Patrón (“AP”), which provides educational resources regarding the Company’s products. The singular term “Website” includes (1) the AP website and all related websites and all related devices or applications that collect personal information from you that we may have now, or in the future operate, that link to these Terms and Conditions, web pages within each such website, device or application, and (2) any equivalent, mirror, replacement, substitute, or backup website, device or application, and web pages that are associated with each such website, device, or application.  By accessing, using, or submitting to the Website, you agree to be bound by these Terms and Conditions.  You agree that the Company may make this and future agreements with you by electronic means and that such agreements have the same legal effect as agreements entered into on paper and are authentic and valid.

Material from the Website is protected by copyright and may not be copied, reproduced, distributed, republished, uploaded, posted, or transmitted in any way without the prior written consent of the copyright owner.

You may access and use the Website and the services available on the Website only if you are at least the minimum legal purchase age for alcoholic beverages in the jurisdiction in which you are located.  Your right to use the Website is void where prohibited by applicable law and such right to access the Website is revoked in such jurisdictions.

You may not access or use the Website if you are employed by a competitor of the Company. “Competitor” includes any distilled spirits brand, manufacturer or importer, and any distilled spirits distributor that does not sell Patrón products, or that sells or represents products competitive to Patrón products. In order to access the Website, you must certify that you are not employed by a competitor of the Company. If the Company learns that you are employed by a competitor, your right to access the Website will be revoked.

All trademarks on the Website are property of the Company unless otherwise indicated.

Material on the Website is provided for lawful purposes only. 

Due to the open communication nature of the Internet, we cannot represent, warrant, or guarantee that communications between you and us, or personal information stored on our servers will be free from unauthorized access by third parties, loss, misuse, or alterations. THE COMPANY DISCLAIMS ANY AND ALL LIABILITY FOR UNAUTHORIZED ACCESS OR USE, OR COMPROMISE OF YOUR PERSONAL INFORMATION SUBMITTED THROUGH THE WEBSITE. USERS ARE HEREBY ADVISED THAT THEY SUBMIT SUCH PERSONAL INFORMATION AT THEIR OWN RISK.


In addition to these Terms and Conditions, we have established a Privacy Policy to explain how we collect and use information about you. A copy of the Privacy Policy can be found at privacy policy. By accessing or using the Website, you are also signifying your acknowledgement of our Privacy Policy. Depending on your activities when visiting the Website, you may be required to agree to additional terms and conditions.


The following posting terms of use apply to the extent that the Website includes functionality allowing users to upload, submit, or otherwise transmit any information, image(s), photograph(s), audio, video(s), location data, or other material or communications (e.g., user-generated content, including, but not limited to, comments, stories, recipes, suggestions, and forum messages and any information that you may reveal in your user profile, uploaded photographs, or review postings) or any other type of submission (each a “Submission”), via or in connection with the Website. These terms of use regarding Submissions apply unless you are given notice that different terms will apply.

USE OF YOUR SUBMISSION.  By posting or otherwise submitting your Submission, you hereby irrevocably assign (and agree to assign) to Patrón Spirits International AG, free and clear of any restriction or encumbrances, all of your rights, title and interest in and to the Submission posted or submitted, including, without limitation, all copyrights, rights in patents, rights in trade secrets, and all rights incidental, subsidiary, ancillary, or allied thereto (including, without limitation, all derivative rights) in and to the Submission.  To the extent the assignment granted above fails for any reason, you hereby grant to Company an exclusive, perpetual, irrevocable, royalty-free, worldwide license under your intellectual property rights, with the right to sublicense to third parties the right, to make, access, practice, sell, offer for sale, export, import, copy, use, modify, prepare derivative works from, distribute, publicly display, publicly perform, and otherwise exploit in any manner those Submissions with respect to which the foregoing assignment shall have failed. You agree to execute any documents and take any other actions as may reasonably be necessary, or as the Company may reasonably request, to evidence, perfect, maintain and enforce Company’s ownership of or license to any such Submissions.  In addition to the foregoing, the Company shall have the right, in its sole discretion, to edit, duplicate, or alter the Submission in any manner for any purpose that the Company deems necessary or desirable, and you irrevocably waive any and all so-called moral rights you may have in the Submission.  You further agree that you shall have no right of approval and no claim to compensation in connection with the Submission. 


REPRESENTATIONS AND WARRANTIES. You represent and warrant to the Company as follows: (a) you are voluntarily submitting the Submission; (b) you understand that no copy of your Submission will be returned to you; (c) the content of the Submission is previously unpublished and is original to you (or, if you are not the person that created the Submission, the person who created the Submission has assigned to you all rights necessary to allow you to assign and grant to the Company the rights assigned and granted (as the case may be) pursuant to these Terms and Conditions); (d) the Submission does not disparage the Company or its competitors, does not contain any unlawful, pornographic, obscene, profane, defamatory, libelous, threatening, or otherwise objectionable material, and does not contain the names of any people (including, without limitation, any celebrities) or any non-Company trademarks; (e) the content of the Submission is not the subject of any actual or threatened litigation or claim; and (f) neither the Submission, nor the use of the Submission by the Company in any manner, venue or media, whether now known or hereafter devised anywhere in the universe at any time for any purpose (including, without limitation, for purposes of advertising, promoting and publicizing the Company and its products and services), will infringe upon or violate the intellectual property rights or other rights of any other person or entity or any applicable laws. 

NO OBLIGATION TO USE.  The Company shall have no obligation (expressed or implied) to use (or post) the Submission or to otherwise exploit the Submission or, if commenced, to continue the distribution or exploitation (or posting) thereof, and the Company may at any time abandon the use (or posting) of the Submission and/or remove the Submission from the Website for any reason in its sole discretion.  You shall not be entitled to any damages or other relief by reason thereof.

NATURE OF RELATIONSHIP/WAIVER OF EQUITABLE RELIEF.  You hereby acknowledge and agree that the relationship between you and the Company is not a confidential, fiduciary, or other special relationship, and that your decision to provide the Submission to the Company does not place the Company in a position that is any different from the position held by members of the general public with regard to elements of the Submission.  You acknowledge and agree that the Company does not now, and shall not have in the future, any duty or liability, direct or indirect, vicarious, contributory, or otherwise, with respect to the infringement or protection of the copyright in and to the Submission.

IMPORTANT.  PLEASE READ GENERAL RELEASE AND LIMITATIONS ON LIABILITY.  By making your Submission, you agree that: (1) any and all disputes, claims, and causes of action arising out of or connected with the Submission shall be resolved individually, without resort to any form of class action; (2) any and all claims, judgments, and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with submitting the Submission, but in no event will attorneys’ fees be awarded or recoverable; and (3) under no circumstances will you be permitted to obtain any award for, and you hereby knowingly and expressly waive all rights to seek, punitive, incidental, or consequential damages and/or any other damages, other than actual out-of-pocket expenses, and/or any and all rights to have damages multiplied or otherwise increased.  You acknowledge and agree that the Company is not responsible for any damage to your computer system that is occasioned by accessing the Website, or for any computer system, phone line, hardware, software, or program malfunctions, or other errors, failures, delayed computer transmissions, or network connections that are human or technical in nature, or for the incorrect or inaccurate capture of information, or the failure to capture any information. You agree that any litigation between you and the Company arising from or pertaining to your Submission (including, without limitation, any use by the Company of your Submission) and/or your use of the Website shall be governed by Nevada law and that exclusive jurisdiction resides in the courts of the State of Nevada, in the USA, subject to mandatory local laws applicable by virtue of your status as a consumer.  



he Website may contain hyperlinks or references to other websites outside of our control or operated by third parties.  The Company is not responsible for, nor shall it be liable to you for your access and use of any such hyperlinks or websites.  The appearance on the Website of external hyperlinks to third-party websites, in any form, does not constitute endorsement by us of the opinions or views expressed by any such third-party websites and we do not take responsibility for the accuracy, currency, completeness, or quality of the content contained at such websites. Furthermore, we are not responsible for the quality or delivery of the products or services offered, provided, accessed, or advertised by any third party.  As such, we will not be responsible or liable to you in any way for any content, errors, or omissions, or for the results obtained from the use of any information contained in or provided to those third-party sites.



If, notwithstanding the other provisions of these Terms and Conditions, the Company is found to be liable to you for any damages or losses arising out of your use of, access to or inability to use the Website or any material provided or otherwise supplied by us or any third party, our liability shall in no event exceed the greater of (i) the total amounts actually paid by you with respect to any services, features, or digital materials available through the Website, paid in the last six months prior to the date of the initial claim made by you against us (but not including any amounts paid for products, events or beverages advertised or referenced on our Website); or (ii) US $100.00.  Note that some jurisdictions do not allow limitations of liability or may place limitations on our ability to limit our liability to you, so the foregoing limitation may not apply to you. 

You agree to indemnify, defend, and hold us and our related companies and affiliates, and their respective shareholders, directors, officers, employees, agents, and other representatives harmless from and against any and all third-party claims, demands, liabilities, costs, or expenses, including attorneys’ fees and costs, arising from, or related to, (i) any breach by you of these Terms and Conditions, (ii) your Submissions, (iii) your use of material or features available on the Website in an unauthorized manner, and/or (iv) a violation by you of any and all applicable laws, rules, or regulations. FURTHERMORE, YOUR USE OF THE WEBSITE IS AT YOUR SOLE RISK.  THE WEBSITE AND ALL MATERIAL ON THE WEBSITE ARE DISTRIBUTED AND TRANSMITTED ON AN “AS IS” AND “AS AVAILABLE” BASIS, WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING, WITHOUT LIMITATION, WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE.  WE MAKE NO WARRANTIES OR REPRESENTATIONS THAT YOUR USE OF WEBSITE MATERIAL WILL NOT INFRINGE THE RIGHTS OF THIRD PARTIES.  We are not liable for any damages, harm, or injury that relates to, arises out of, or results from the use of, access to, or the inability to use, the Website or any of the material on the Website, or any errors, or unauthorized access to your personal information.  We are not responsible or liable for any infections or contamination of your system, or delays, inaccuracies, errors, or omissions arising out of your use of the Website or with respect to any material contained on the Website.  The entire risk as to the quality, accuracy, adequacy, completeness, correctness, and validity of any content or your information rests with you.


We respect the intellectual property rights of others and we ask that users of the Website do the same. If you believe that your intellectual property is being used on the Website in a way that constitutes copyright infringement, please provide our Designated Agent (set forth below) the following information (as required by Section 512(c)(3) of the Digital Millennium Copyright Act):

A physical or electronic signature of a person authorized to act on behalf of the owner of an exclusive right that is allegedly infringed;

Identification of the copyrighted work claimed to have been infringed, or, if multiple copyrighted works at a single online site are covered by a single notification, a representative list of such works at that site;

Identification of the material that is claimed to be infringing or to be the subject of infringing activity and that is to be removed or access to which is to be disabled, and information reasonably sufficient to permit the service provider to locate the material;

Information reasonably sufficient to permit the service provider to contact the complaining party, such as an address, telephone number, and, if available, an email address at which the complaining party may be contacted;

A statement that the complaining party has a good faith belief that use of the material in the manner complained of is not authorized by the copyright owner, its agent, or the law; and

A statement that the information in the notification is accurate and, under penalty of perjury, that the complaining party is authorized to act on behalf of the owner of an exclusive right that is allegedly infringed.

The information specified above must be sent to our Designated Agent, whose contact information is as follows:

Patrón Spirits International AG
Attention: General Counsel
Quaistrasse 11
8200 Schaffhausen
Fax: 41-52-630-0549
Email: legal@patronspirits.com

Please note that Section 512(f) of the Digital Millennium Copyright Act may impose liability for damages on any person who knowingly sends meritless notices of infringement.  Please do not make false claims.

Any information or correspondence that you provide to us may be shared with third parties, including the person who provided us with the allegedly infringing material.

Upon receipt of a bona fide infringement notification by the Designated Agent, it is our policy to remove or disable access to the infringing material, notify the user who posted the material that the Company has removed or disabled access to the material, and, for repeat offenders, to terminate such user’s access to the service.


If you believe that your content should not have been removed for alleged copyright infringement, you may send our Designated Agent a written counter-notice with the following information:

Identification of the copyrighted work that was removed, and the location on the Website where it would have been found prior to its removal;

A statement, under penalty of perjury, that you have a good faith belief that the content was removed as a result of a mistake or misidentification; and

Your physical or electronic signature, together with your contact information (address, telephone number and, if available, email address). 

If a counter-notice is received by the Designated Agent, we may send a copy of the counter-notice to the original complaining party, informing that person that Company may replace the removed material or cease disabling it in 10 business days.  Unless the copyright owner files an action seeking a court order against the user, the removed material may be replaced or access to it restored in 10 to 14 business days or more after receipt of the counter-notice, at Company’s discretion.


We reserve the right to change these Terms and Conditions at any time.  Please review the contents of these Terms and Conditions frequently, as the Company may amend them from time to time to reflect changes in its general rules and policies governing your use of the Website.  Amendments will become effective when posted on the Website.  The Company will not provide you with a notice of any change in these Terms and Conditions.  It is your responsibility to monitor and review any updates to these Terms and Conditions.  Your continued use of the Website, or online services provided by the Company, after such posting will be deemed your acceptance of these changes to these Terms and Conditions.



Should you have any questions or concerns about these Terms and Conditions, please email us at academia@patronspirits.com.


These Terms and Conditions are effective and were last updated on February 19, 2019.